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Villajoyosa
Villajoyosa, also known as La Vila Joiosa, is one of the most distinctive coastal towns on the Costa Blanca North. Located in the Marina Baixa between Alicante and Benidorm, it combines a historic walled old town, colourful fishermen's houses, a working fishing port, long sandy beaches and a strong local community. The municipality has around 15 kilometres of coastline and 13 beaches and coves, giving buyers plenty of choice when it comes to both property and lifestyle.
Unlike some of the more heavily developed resorts nearby, Villajoyosa retains a strong Spanish identity. Its colourful waterfront houses have become one of the area's most recognisable sights, while the old town, fishing industry and long-established chocolate-making tradition give the town a character of its own.
For property buyers, Villajoyosa offers an interesting mixture of beachfront and sea-view apartments, modern developments, townhouses, traditional homes and detached villas, with different parts of the municipality offering very different lifestyles.
Why Buy Property in Villajoyosa?
Villajoyosa offers a combination that is difficult to replicate elsewhere on the Costa Blanca.
The historic centre sits directly beside the Mediterranean, while residential areas extend north and south along the coastline and into the surrounding hills and countryside.
The town is also a genuine year-round community rather than simply a holiday resort. Shops, supermarkets, schools, restaurants, medical services and other everyday amenities operate throughout the year.
Its location is another major advantage. Villajoyosa is only around 30 kilometres from Alicante and is close to Benidorm, providing easy access to a much larger range of entertainment, shopping and leisure facilities.
Property for Sale in Villajoyosa
The property market in Villajoyosa covers a broad range of locations and property styles.
Buyers can find:
- Beachfront apartments
- Sea-view apartments and penthouses
- Modern new-build apartments
- Traditional townhouses
- Terraced and semi-detached homes
- Detached villas
- Properties close to the old town
- Homes near the fishing port
- Properties around Playa Centro
- Homes close to Playa del Paradís and Playa del Bol Nou
- Properties in the surrounding hills and residential areas
This variety makes Villajoyosa suitable for permanent residents, holiday-home buyers and those looking for a property close to the Mediterranean without being in the centre of Benidorm.
Apartments and Penthouses in Villajoyosa
Apartments make up a significant part of the Villajoyosa property market.
There are properties close to the beach and promenade, as well as modern developments further inland and towards the outskirts of the town.
Sea views are particularly attractive, with some apartments and penthouses overlooking the Mediterranean, the colourful old town or the surrounding coastline.
Modern developments may include communal swimming pools, gardens, underground parking and large terraces.
Townhouses and Traditional Properties
Villajoyosa's historic areas offer something very different.
Traditional homes can be found around the old town and older neighbourhoods, with narrow streets, balconies, colourful façades and buildings reflecting the town's maritime history.
Some traditional properties have been renovated to combine original architectural details with modern kitchens, bathrooms and living areas.
These homes can appeal particularly to buyers looking for a more authentic Spanish property rather than a contemporary apartment complex.
Villas for Sale in Villajoyosa
Detached villas are available in parts of the municipality outside the most densely developed coastal centre.
Properties can range from traditional Mediterranean houses to larger contemporary villas with private swimming pools, gardens and terraces.
Some elevated locations offer views towards the Mediterranean, while properties further inland provide a quieter setting surrounded by greenery and countryside.
Villajoyosa Old Town
The old town is one of Villajoyosa's defining features.
The historic centre developed as a fortified settlement beside the sea, with narrow streets and colourful houses built close together for protection and shelter.
Today, it is one of the most atmospheric parts of the town, with traditional architecture, small squares, cafés and local businesses.
The Church of Nuestra Señora de la Asunción and the remains of the historic defensive structures are among the area's notable landmarks. Villajoyosa's archaeological heritage extends over more than 3,000 years, with Iberian, Roman and medieval remains found throughout the municipality.
The Famous Colourful Houses
The rows of brightly painted houses overlooking the sea are perhaps the image most closely associated with Villajoyosa.
The colourful façades are traditionally linked to the town's fishing heritage and form a striking backdrop along the waterfront.
The area around the old town and seafront is particularly attractive for walking, photography, dining and enjoying views across the Mediterranean.
Playa Centro
Playa Centro is the principal beach beside the town itself.
Its location makes it particularly convenient for residents, with the promenade, shops, cafés, restaurants and town centre all within easy reach.
For buyers wanting to live close to the sea without being isolated from everyday amenities, properties around Playa Centro can be particularly appealing.
Playa del Paradís
Playa del Paradís is located south of the town and provides a more relaxed coastal setting.
The beach combines sand and pebbles with clear Mediterranean water and is surrounded by residential areas, making it an attractive location for both permanent homes and holiday properties.
Playa del Bol Nou
Bol Nou is another popular beach south of Villajoyosa.
The sheltered setting, clear water and surrounding cliffs create a more natural coastal atmosphere, while the beach remains easily accessible from the town.
The combination of Bol Nou, Paradís and other smaller coves gives buyers access to several different types of coastline within a short distance.
Playa del Torres
Playa del Torres lies north of Villajoyosa towards Finestrat.
It provides a more open and natural coastal setting, with the Torres Roman archaeological site nearby and the hills of the Costa Blanca North providing a dramatic backdrop.
The beach is particularly appealing to those who enjoy walking and a quieter coastal environment.
Villajoyosa's municipality has approximately 15 kilometres of coastline in total, with beaches ranging from larger sandy stretches to smaller coves.
Villajoyosa Fishing Port
The fishing port remains an important part of the town's identity and economy.
Unlike purely tourist marinas, Villajoyosa retains an active fishing industry, reinforcing its connection with the sea and its traditional maritime character. Fishing continues to be one of the municipality's important economic activities alongside tourism and chocolate production.
The harbour area also provides restaurants and waterfront walks, making it an enjoyable part of everyday life in the town.
Chocolate and the Valor Tradition
Chocolate is another important part of Villajoyosa's identity.
The town has a long-established chocolate-making industry, with Valor being the best-known name associated with Villajoyosa.
The Valor Chocolate Museum offers visitors an insight into the history of chocolate production in the town, while the wider municipality has several chocolate-related attractions and businesses.
The combination of fishing and chocolate production gives Villajoyosa a particularly distinctive local identity.
Vilamuseu and Local History
Villajoyosa has an unusually rich archaeological heritage.
Vilamuseu contains collections covering around 2,700 years of local history, including Phoenician and Roman discoveries.
The museum and archaeological sites around the municipality provide an insight into the different civilisations that have lived along this section of the Mediterranean coast.
Restaurants, Shops and Everyday Amenities
Villajoyosa has a strong selection of everyday facilities.
The town centre and surrounding neighbourhoods provide supermarkets, independent shops, cafés, restaurants, banks, pharmacies and other services.
The waterfront and port areas are particularly popular for restaurants specialising in seafood and traditional Mediterranean cuisine.
Residents also have the extensive commercial facilities of nearby Benidorm and Finestrat within easy reach.
Living in Villajoyosa All Year
Villajoyosa is well suited to permanent living.
The town has an established population and continues to operate as a working Spanish community throughout the year rather than relying exclusively on seasonal tourism.
Schools, local services, healthcare facilities, shops and businesses support everyday life, while the beaches and promenade provide an attractive outdoor lifestyle.
The municipality recorded approximately 34,000 residents in 2023.
Holiday Homes in Villajoyosa
Villajoyosa is also an attractive base for a Costa Blanca holiday home.
A property close to the beach can provide easy access to swimming, restaurants, promenades and the historic centre, while homes further from the coast can offer more space and quieter surroundings.
Benidorm is only a short distance away for those wanting nightlife, entertainment and larger attractions, while Alicante and the wider Costa Blanca North are also easily accessible.
Investment Property
The combination of established tourism, beaches, international visitors and a substantial permanent population gives Villajoyosa a diverse property market.
Properties close to the beach, old town and waterfront can appeal to buyers looking for a holiday base, while homes with good transport connections and year-round amenities can also suit longer-term residents.
The suitability of an individual property for holiday letting will depend on its location, property type and the current licensing and regulatory requirements.
Golf Near Villajoyosa
Golfers have several courses within reasonable driving distance.
The closest options are around the Benidorm and Finestrat area, with additional courses available further south towards Alicante and inland across the Costa Blanca.
Villajoyosa therefore provides access to golf without requiring buyers to live in a dedicated golf resort.
Beaches, Nature and Outdoor Activities
With around 15 kilometres of coastline, Villajoyosa offers plenty of opportunities for enjoying the Mediterranean.
Activities include:
- Swimming
- Snorkelling
- Kayaking
- Paddleboarding
- Sailing
- Coastal walking
- Cycling
- Fishing
- Scuba diving
- Beach activities
- Exploring the surrounding countryside
The municipality's combination of beaches, hills, coastal paths and Mediterranean landscapes provides plenty of opportunities for outdoor activities.
Who Buys Property in Villajoyosa?
Villajoyosa attracts a varied mix of Spanish and international buyers, including:
- Buyers looking for a permanent home in Spain
- Retired and semi-retired residents
- Families wanting year-round amenities
- Buyers seeking a beach apartment
- Holiday-home owners
- Buyers looking for sea views
- People wanting traditional Spanish character
- Buyers who want to be close to Benidorm without living in the resort itself
The town's variety of neighbourhoods means buyers can choose between historic surroundings, beachfront living, modern developments and quieter residential locations.
Location and Accessibility
Villajoyosa occupies an excellent position on the Costa Blanca North.
It lies between Alicante and Benidorm, with Benidorm immediately to the south and Finestrat nearby.
Alicante city and Alicante-Elche Miguel Hernández Airport are easily accessible by road, while the wider Costa Blanca North can be explored from the town via the AP-7 and N-332.
The town also benefits from public transport connections along the Costa Blanca North.
FAQs
Is Villajoyosa the same as La Vila Joiosa?
Yes. Villajoyosa is the Spanish name and La Vila Joiosa is the Valencian name for the same municipality.
Is Villajoyosa a good place to live all year?
Yes. It is an established working town with shops, schools, restaurants, healthcare and other everyday facilities rather than being solely a seasonal resort.
Does Villajoyosa have good beaches?
Yes. The municipality has approximately 15 kilometres of coastline and 13 beaches and coves, ranging from town beaches to quieter coastal areas.
Is Villajoyosa close to Benidorm?
Yes. Villajoyosa is immediately north of Benidorm, making it easy to enjoy Benidorm's attractions while living in a separate coastal town.
What type of property can I buy in Villajoyosa?
The market includes apartments, penthouses, townhouses, traditional village properties, semi-detached homes and detached villas.
Is Villajoyosa good for a holiday home?
Its beaches, historic centre, restaurants and proximity to Benidorm make it a practical location for a holiday home, particularly for buyers wanting a more traditional Spanish atmosphere.
What is Villajoyosa famous for?
Villajoyosa is particularly known for its colourful seafront houses, fishing heritage, beaches, historic old town, chocolate industry and Moros y Cristianos celebrations.
Discover Property for Sale in Villajoyosa
Whether you're looking for a modern apartment close to the beach, a sea-view penthouse, a traditional townhouse in the historic centre or a detached villa with outdoor space, Villajoyosa offers an excellent choice of property in a distinctive Costa Blanca North setting.
At Solmar Estates, we can help you explore properties for sale in Villajoyosa as well as neighbouring areas including Finestrat, Benidorm, Albir, Altea and Calpe.
Browse our latest Villajoyosa listings by clicking the link below or contact our experienced team to help you find your perfect home in the sun 0034 678 933 450 Call or WhatsApp
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